Maximising your website's reach with mobile-friendly design

Imagine the best diamond ring in the world but it doesn’t fit you!

Anything is beautiful until it fits. So is your website when it fits the vertical of a smartphone. When it comes to mobile vs desktop traffic, a study by Statcounter found that 50.48% of web traffic comes from mobile devices. Meanwhile, desktop devices account for 46.51% of the total web traffic. Tablets contribute the least amount of traffic at 3%.

Now you know how important mobile-optimization is for your business.

In this blog, we'll cover the steps you can take to optimise your website for different mobile devices, as well as how to track mobile traffic and performance to help you understand and improve your mobile presence.

1. Use a responsive design: The first step in optimising your website for mobile is to use a responsive design. This means that your website will automatically adjust to fit the screen size and resolution of different devices, providing an optimal viewing experience for users.


2. Optimise images and media: Large or poorly-optimised images and media can slow down your website and make it difficult for users to access on mobile devices. Make sure to optimize your images and media for the web, and consider using responsive image sizes to ensure that they are properly displayed on different devices.


3. Simplify navigation: Mobile screens are typically smaller than desktop screens, so it's important to simplify your navigation to make it easy for users to find what they're looking for. Consider using a hamburger menu or other mobile-friendly navigation options to make it easy for users to find what they're looking for.

It's also important to choose the tracking method that best meets your needs and goals, and to regularly review and analyse your traffic data to identify trends and optimise your website for different devices.There are several ways to track website traffic device wise:

1. Use Google Analytics: Google Analytics is a free tool that allows you to track website traffic, including traffic from different devices. To see device-specific traffic data in Google Analytics, go to the Audience > Mobile > Overview report. This report will show you the percentage of traffic from desktop, mobile, and tablet devices, as well as the average session duration and pages per session for each device type.


2. Use device-specific tracking codes: If you want to track traffic specifically from a certain type of device, you can use device-specific tracking codes. For example, you can use separate tracking codes for desktop, mobile, and tablet devices, and set up separate goals or events for each device type. This can help you to better understand how users interact with your website on different devices.


3. Use device-specific custom dimensions: Another option is to use device-specific custom dimensions in Google Analytics. This allows you to track specific data points, such as page views or events, for a specific device type. To set up device-specific custom dimensions, go to the Admin section of Google Analytics and click on the "Custom Definitions" tab. From there, you can create custom dimensions for each device type and apply them to specific data points.


4. Use other analytics tools: There are many other analytics tools available that allow you to track website traffic, including device-specific traffic. Some options to consider include Adobe Analytics, Mixpanel, and Omniture.

In conclusion, optimising your website for different mobile devices is essential for reaching and engaging with your audience in today's digital world. By using a responsive design, optimising images and media, and simplifying navigation, you can ensure that your website is accessible and easy to use on different mobile devices.

By following these tips, you can optimise your website for mobile and improve the user experience for your mobile visitors.

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